2016 California Wine Sales in U.S. Hit New Record: 238 Million Cases with Retail Value of $34.1 Billion
Details: SAN FRANCISCO — California wine shipments to the U.S. reached an estimated retail value of $34.1 billion in 2016, up 4.6%. The state shipped an all-time high of 238 million cases to the U.S. in 2016, up 2% from the previous year. California wine sales to all markets, including shipments to the U.S. and exports, also set a record of 285 million cases in 2016. “Consumers worldwide recognize the high quality of California wines from diverse regions across the state,” said Robert P. (Bobby) Koch, Wine Institute President and CEO. “As consumers in the U.S. and around the world continue to trade up to premium wines, California is ideally positioned.” “California wines in the U.S. market have increased from 191 million cases shipped in 2006 to 238 million cases in 2016,” said Jon Moramarco, founder and managing partner of BW166, who purchased The Gomberg-Fredrikson Report with partners last year. “The growth trend has been driven by population, which is up more than 12% over the last decade, and by the fact that baby boomers, traditionally the large population segment of frequent wine consumers, have been joined by millennials aged 21-38 who are also driving the growth in wine consumption,” Moramarco explained. “The estimated retail value for wine was calculated with an updated methodology that uses a wide variety of government, private, and other statistical data that have not historically been available, such as the direct-to-consumer sales report and Dept. of Commerce data,” Moramarco continued. “Consumer expenditures had been growing at a 6.1% annual rate as opposed to the historical estimates of 5.5% previously published, so the retail value was reset for more recent years. The new data sources provided a more comprehensive methodology for calculating consumer expenditures.” 2016 STATS AT A GLANCE
- Estimated retail value of 2016 California wine sales in the U.S. was $34.1 billion
- The state shipped an all-time high of 238 million cases to the U.S. in 2016
- Total California wine sales to the U.S. and exports was a record 285 million cases
- The U.S. has been the world’s largest wine market since 2010
CALIFORNIA WINE SHIPMENTS1 (In millions of 9-liter cases) | |||
Year |
California Wine Shipments to All Markets in the U.S. and Abroad2 |
California Wine Shipments to the U.S. Market2 |
Estimated Retail Value of CA Wine to U.S.3 |
2016 | 285.1 | 238.1 | $34.1 billion |
2015 | 282.1 | 232.7 | $32.6 billion |
2014 | 268.6 | 227.5 | $31.3 billion |
2013 | 259.1 | 215.4 | $29.7 billion |
2012 | 249.5 | 207.2 | $29.0 billion |
2011 | 260.0 | 215.3 | $28.5 billion |
2010 | 243.5 | 201.2 | $28.5 billion |
2009 | 246.3 | 205.9 | $27.6 billion |
2008 | 245.2 | 201.6 | $26.1 billion |
2007 | 236.4 | 195.3 | $24.8 billion |
2006 | 228.7 | 190.6 | $24.4 billion |
2005 | 224.0 | 185.5 | $23.0 billion |
2004 | 219.0 | 179.7 | $22.2 billion |
2003 | 206.8 | 174.7 | $20.8 billion |
2002 | 194.4 | 167.8 | $21.5 billion |
2001 | 188.9 | 162.8 | $20.0 billion |
2000 | 187.5 | 164.9 | $17.2 billion |
1999 | 186.4 | 167.0 | $14.3 billion |
Sources: Wine Institute and BW166/Gomberg-Fredrikson Report. Preliminary. History revised.
1 Includes table, champagne/sparkling, dessert, vermouth, other special natural, sake and others. Excludes cider 2 Excludes bulk imports bottled in U.S. 3 Estimated retail value includes markups by wholesalers, retailers and restaurateurs.
WINE SALES IN THE U.S (Wine shipments in millions of 9-liter cases from California, other states and foreign producers entering U.S. distribution) | |||||
Year |
Table Wine1 |
Dessert Wine2 |
Sparkling Wine/Champagne |
Total Wine |
Total Retail Value3 |
2016 | 331.7 | 41.9 | 25.6 | 399.2 | $59.5 billion |
2015 | 324.9 | 40.4 | 22.5 | 387.7 | $57.1 billion |
2014 | 323.7 | 34.6 | 20.6 | 378.8 | $55.5 billion |
2013 | 327.0 | 31.6 | 18.9 | 377.5 | $52.3 billion |
2012 | 319.5 | 30.3 | 17.9 | 367.7 | $50.8 billion |
2011 | 308.1 | 31.4 | 17.5 | 357.0 | $48.6 billion |
2010 | 290.8 | 28.9 | 15.4 | 335.0 | $46.5 billion |
2009 | 282.4 | 27.2 | 14.0 | 323.5 | $45.2 billion |
2008 | 272.2 | 27.7 | 13.6 | 313.5 | $45.0 billion |
2007 | 272.5 | 26.7 | 13.9 | 313.0 | $43.5 billion |
2006 | 258.8 | 24.3 | 13.6 | 296.7 | $41.5 billion |
2005 | 255.4 | 22.5 | 13.1 | 290.9 | $38.5 billion |
2004 | 245.3 | 20.3 | 13.2 | 278.8 | $36.2 billion |
2003 | 237.0 | 17.6 | 12.0 | 266.6 | $34.0 billion |
2002 | 222.5 | 15.9 | 11.5 | 250.0 | $33.0 billion |
2001 | 215.4 | 14.3 | 11.4 | 241.4 | $29.7 billion |
2000 | 213.2 | 13.9 | 11.8 | 238.9 | $26.3 billion |
1999 | 199.8 | 13.0 | 15.6 | 228.4 | $22.9 billion |
Sources: Wine Institute, Department of Commerce, Estimates by BW166/Gomberg, Fredrikson & Associates. Preliminary. History revised. Excludes exports. Excludes cider as of 2011 going forward. Totals may not add up exactly due to rounding.
1Includes all still wines not over 14 percent alcohol, including bulk imports bottled in the U.S. 2Includes all still wines over 14 percent alcohol and sake, including bulk imports bottled in the U.S. 3Estimated retail value includes markups by wholesalers, retailers and restaurateurs. Includes on- and off-premise expenditures.