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California Wines “Down to Earth Month” in April Celebrates Sustainable Winegrowing

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Eco-Focused Virtual Events, Activities & Wine Tastings Highlight Practices that Protect & Enhance the Land, Communities and Livelihoods

California Wines Down to Earth Month logo SAN FRANCISCO — April kicks off California Wines Down to Earth Month, an annual celebration of the wine community’s dedication to protecting the land, communities and wine industry for future generations. Wineries across the state will highlight their sustainable farming, winemaking and business practices through a variety of digital events and socially distanced, in-person activities, from virtual wine tastings and cooking demonstrations to behind-the-scenes sustainability tours. Created by Wine Institute, the association of 1,000 California wineries, Down to Earth Month marks its 10th year in 2021. A world leader in sustainable winegrowing, the California wine community has long embraced earth-friendly practices. As of December 2020, 171 wineries producing 80 percent of California’s total wine production and 2,247 vineyards farming 29 percent of statewide winegrape acreage are certified under the California Sustainable Winegrowing Alliance (CSWA)’s Certified California Sustainable Winegrowing program. California’s total certified vineyard acreage is nearly 50% based on the additional 15% of vineyard acreage certified to other state sustainability programs, including Fish Friendly Farming, Lodi Rules, Napa Green and Sustainability in Practice (SIP). Following are the latest Down to Earth Month winery events at DiscoverCaliforniaWines.com. More events and offers are added daily. March 18-April 18: Alexander Valley Vineyards Home Delivery Shipping Special Purchase 2 or more 750ml bottles and shipping is $1 per bottle plus $1 order processing fee at this Certified California Sustainable winery. March 20-April 20: Down-to-(Mother)-Earth Gift Offer In celebration of Mother Earth and all moms (just in time for Mother’s Day) Antica Napa Valley is offering a trio of sustainably produced wines (dirt not included), available only at the winery. March 25-April 25: Down to Earth 25% Discount Captain Vineyards of Moraga celebrates Down to Earth Month with our family, friends, members & you. Receive 25% off any purchase. April 1: What is Sustainable Wine? (virtual) Join Napa Valley sommelier Amanda McCrossin of SommVivant and Aida Mollenkamp of Salt & Wind on Facebook Live to learn about sustainable winegrowing and winemaking practices, and get the inside story on California’s sustainable certification programs. April 3, 10, 17 or 24: Earth Day Hikes for April April is Earth Month! Join us for a wildflower-inspired hike at Six Sigma Ranch and Winery in Lake County every Saturday in April to celebrate. Hikes start and end at the tasting room for an optional wine flight and artisanal picnic platter. April 3: Wine & Art - Paint Your Own Garden Hat Create your own hand-painted garden hat while tasting Ramona Ranch Vineyard & Winery wines in a hands-on experience at the winery in San Diego County. April 4: Wine Tasting with Live Music Ramona Ranch Vineyard & Winery in Ramona is hosting a live musical performance and sampling of five sustainably produced wines on the tasting terrace, overlooking the Ramona Valley. April 6: Down to Earth Month IGTV Video Series - Meg van der Kruik (virtual) Meg van der Kruik of This Mess Is Ours demonstrates a recipe inspired by the “Wine Country Table” cookbook, paired with sustainably made wines from California. April 8: Pinot Noir Deep Dive Virtual Wine Tasting (virtual) Join us for a deep dive as we take a look at some of our most popular Pinot Noir wines from Rodney Strong Vineyards and walk through the process from vine to bottle. April 8: What Are Biodynamic and Organic Wines, and How Are They Sustainable? (virtual) Napa Valley sommelier Amanda McCrossin of SommVivant and Aida Mollenkamp of Salt & Wind Travel host a Facebook Live event exploring the differences between organic and biodynamic practices and how they fit into sustainable winegrowing. April 10: Alpha Omega’s Spring Revival (virtual) Join St. Helena’s Alpha Omega Winery for a live virtual tasting of sustainably produced wines and cooking demonstration featuring winemaker Henrik Poulsen. April 13: Down to Earth Month IGTV Video Series - Jerry James Stone (virtual) Jerry James Stone of the Jerry James Stone blog demonstrates a recipe inspired by the “Wine Country Table” cookbook, paired with sustainably made wines from California. April 14: Frey’s April Virtual Tasting (virtual) Frey Vineyards in Redwood Valley hosts a virtual tasting and cocktail hour in collaboration with Organic Spa Magazine, Katrina Frey and Kwaya Cellars. April 14: Napa Valley Sessions-Sustainability Session 1 (virtual) Virtual zoom sessions featuring Trefethen Vineyards, Mumm Napa Valley and Chateau Boswell. April 15: Why Is There a Chicken in the Vineyard? (virtual) Join Napa Valley sommelier Amanda McCrossin of SommVivant and Aida Mollenkamp, of Salt & Wind Travel on Facebook Live to learn how animals are helping California vintners with their sustainable farming efforts. The event includes a virtual tasting of sustainable wines. April 17: Start Your Own Garden - Sustainable Living with Food and Wine This hands-on workshop at Ramona Ranch Vineyard & Winery in Ramona includes instruction, seeds and supplies for starting 20 veggie and flower plants. April 17: Sustainably Produced Wine & Coffee Experience a wine and/or coffee tasting at Ramona Ranch Vineyard & Winery in Ramona. The event is a collaboration between the certified-sustainable winery and Ramona Roasters. April 20: Down to Earth Month IGTV Video Series - Britney Brown Chamberlain of Britney Breaks Bread (virtual) Britney Brown Chamberlain of Britney Breaks Bread demonstrates a recipe inspired by the “Wine Country Table” cookbook, paired with sustainably made wines from California. April 22: J. Lohr: Growing Sustainability - Conservation in the Winery (virtual) Meet Paso Robles-based J. Lohr Vineyards & Wines on Instagram Live for a behind-the-scenes look at the vineyard technologies and practices that protect and conserve our natural resources. April 22: Earth Day Webinar (virtual) Join Sonoma County Vintners and Sonoma County Winegrowers for a livestream discussion featuring local sustainability experts. April 22: How to Look for Sustainable Wines (virtual) Learn how to identify sustainable wines in this Facebook Live session with Napa Valley sommelier Amanda McCrossin of SommVivant and Aida Mollenkamp of Salt & Wind Travel. The event includes a tasting of sustainable wines from California. April 27: Down to Earth Month IGTV Video Series - Sarah Gim of The Delicious Life (virtual) Sarah Gim of The Delicious Life demonstrates a recipe inspired by the “Wine Country Table” cookbook, paired with sustainably made wines from California. April 28: Napa Valley Sessions - Sustainability: The Real Substance (virtual) Napa Valley Vintners hosts a Zoom session with ZD Wines, The Hess Collection Winery, and Raymond Vineyards to showcase how the wineries put their bold sustainability words into action. April 29: How California is a Leader in Sustainable Wines & Sustainable Farming (virtual) Learn why California is a world leader in sustainable winemaking and winegrowing practices, and how the state’s farmers embrace sustainability in other agricultural sectors. Hosted on Facebook Live by Napa Valley sommelier Amanda McCrossin and Aida Mollenkamp of Salt & Wind Travel, the event also includes a virtual tasting of sustainable wines. April 30: Talking Dirt at Flying Goat – Sustainability and Down to Earth Month (virtual) Join two OGs (old goats)—Winemaker Norm Yost, and his partner/wife Kate Griffith—for a Zoom talk about sustainability at Flying Goat Cellars in Lompoc.

Down to Earth Partners

Down to Earth Month is supported by restaurant, retail, association and hotel partners in California and throughout the U.S. including Paul Martin’s American Grill, Kimpton Hotels & Restaurants, Visit Napa Valley, SommSelect, Oakville Grocery and Restaurants Care. During Down to Earth Month, California wineries are partnering with the nonprofit California Restaurant Foundation’s Restaurants Care program to help sustain their local hospitality communities. The program, which has become especially important during the pandemic, provides relief grants for struggling restaurant workers. Partner wineries are pledging donations to help sustain the people at the heart of hospitality.   Established in 1934, Wine Institute is the public policy advocacy group of 1,000 California wineries and affiliated businesses that initiates and advocates state, federal and international public policy to enhance the environment for the responsible production, consumption and enjoyment of wine. The organization works to enhance the economic and environmental health of the state through its leadership in sustainable winegrowing and by showcasing California’s wine regions as ideal destinations for food and wine travelers to the state.
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MEDIA CONTACT: Wine Institute Communications Department, 415/356-7525 [email protected]
California Wines “Down to Earth Month” in April Celebrates Sustainable Winegrowing

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