SAN FRANCISCO — Fifty Masters of Wine (MWs) from 16 countries participated in a once-in-a-lifetime tour of California wines in late October which showcased 600 wines from 60 American Viticultural Areas (AVAs) throughout the state and 300 vintners. Touring California wine regions for 10 days through the Central Coast and North Coast areas, and tasting wines from across the state, the highly regarded group included sommeliers, wine retailers, restaurateurs, wine writers and other leaders in the global hospitality industry. The event, the Masters of Wine “California Dreamin’ Tour,” was a collaboration between Wine Institute and the London-based Institute of Masters of Wine.
“We were so thrilled to have these MWs join our landmark event and meet many of the best ambassadors from the Golden State wine world,” said Linsey Gallagher, Wine Institute Vice President of International Marketing. “These wine industry influencers are key to enhancing consumer and trade perceptions of our wines and expanding export sales. U.S. wine exports, more than 90% from California, reached $1.53 billion in winery revenues in 2017, and have grown nearly 70% by value in the past decade.”
Photos of the Masters of Wine tour can be downloaded here. Below are some highlights.
COMMENTS FROM MW PARTICIPANTS
“I hope you are confident that you will have boosted the international reputation of California wine to a serious degree.” – John Hoskins MW, M.D. Huntsbridge Ltd., UK
“I will certainly be listing more Californian wines once the new business is up and running as there were many that were delicious and that I felt would suit my clients.” – Victoria Stephens-Clarkson, MW, VSC Wine and Drink Ltd., UK
“I believe this has opened up many eyes as to the unique and delicious aspects of California wine. Hopefully there will be much writing about and purchasing of CA wines as a result of this trip.” – Dr. Liz Thach, MW, professor, Sonoma State University, & wine journalist
ABOUT WINE INSTITUTE
Established in 1934, Wine Institute is the public policy advocacy group of more than 1,000 California wineries and affiliated businesses that initiates and advocates state, federal and international public policy to enhance the environment for the responsible production, consumption and enjoyment of wine. Wine Institute’s California Wine Export Program has more than 175-member wineries exporting to 138 countries. The program’s 15 representative offices conduct activities in 25 countries.
ABOUT INSTITUTE OF MASTERS OF WINE
The Institute of Masters of Wine is a professional education and examination organization based in the United Kingdom that awards the Master of Wine (MW) title to those who pass the MW examination. The MW qualification is regarded as one of the highest standards of professional knowledge in the world of wine. The 380 MWs are working in 30 countries across five continents. IMW was formed in 1955 by the group who passed the inaugural exam in 1953.
Wine Institute Communications Department, 415/356-7525