Free One-Hour Class for
Wine Trade Professionals and Consumers

SWP Ambassador Course Landing Page

SAN FRANCISCO — Wine Institute has launched the California Sustainable Winegrowing Ambassador Course, a new online certificate class that provides education about sustainable practices used for California wine. The free, one-hour course helps wine professionals, such as retailers, restaurateurs, distributors, media, winery sales, marketing, public relations and hospitality staff, learn and test their understanding of the sustainable practices of California wineries and vineyards. The course can be accessed at

“Consumers are interested in how the wines they choose are grown and made,” said Robert P. “Bobby” Koch, Wine Institute President & CEO. “And professionals in the wine industry are often asked to explain this as well as sustainable winegrowing practices. Our ambassador course is a tool to help the trade and interested consumers articulate this information.”

The ambassador course includes modules on: California Wine, Sustainable Winegrowing Terms & Definitions, Sustainable Viticulture, Sustainable Winemaking and Sustainable Communities. It concludes with a 25-question test, accessible after all lessons have been read. Participants who successfully pass receive a certificate of completion.

The Ambassador Course is distinct from the California Code of Sustainable Winegrowing Program, which is designed for California vintners and growers who want to adopt and expand their sustainable practices or certify their vineyards and/or wineries. Wine Institute and the California Association of Winegrape Growers introduced the Code more than a decade ago. Today, vintners and growers involved in the Code program represent more than 70 percent of California’s wine production and winegrape acreage. The scale of this accomplishment is significant as California is the fourth largest wine producer in the world.

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Communications Dept.
Wine Institute