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Wine Country Table ToolKit

Wine Institute’s new book, Wine Country Table: With Recipes that Celebrate California’s Sustainable Harvest (published by Rizzoli New York), will be officially released on March 26. If you ordered books, you should have received them by now. If you are interested in ordering a quantity at our partner price of $20 plus shipping, please contact us. You can find the book listing on Amazon: bit.ly/winecountrytable

We hope that you are as pleased as we are with how this beautifully photographed book presents California’s wine and food bounty with profiles of 23 wineries and farms throughout the state, 50 fabulous recipes and engaging examples of the broad commitment to sustainable farming practices.

This toolkit was developed for your use in helping us get the word out about the book and your participation. Below are details of our plans and some resources for you to use after the launch event on March 27.

Please let us know if you have any questions.

Nancy Light
VP, Communications, Wine Institute

Allison Jordan
VP, Environmental Affairs, Wine Institute


Media

To ensure the success of our launch publicity and events, please do not share the book with any media prior to the launch event on March 27.

Wine Institute will be widely distributing the book to media across the country and in key export markets as well as to policy leaders in Sacramento and Washington, D.C. Please contact us with suggestions on media who should receive a book or to check if we have sent to someone you are planning to contact.

View the press release →
View the talking points →


Events

Nearly a dozen book events are planned to date (see calendar link below) and we encourage you to host your own event featuring the book and let us know so we can help promote the event.

We encourage all profiled wineries to host consumer events during Down to Earth (D2E) month this April so we can promote these events as part of our overall D2E month/book campaign. Post your event to be included in our D2E publicity and landing page. Our D2E tool kit includes ideas and tools for planning events.

View the Wine Institute book launch event calendar →


Book Content

All recipes and photos are copyright material and should not be reproduced without permission. If you have any questions about this, please get in touch.

Book and all original recipes written by Janet Fletcher; Photographs by Robert Holmes (wineries & vineyards) & Sara Remington (farmers & recipes); Conceived and edited by Nancy Light and Allison Jordan, Wine Institute.

Credit for the book to read: © Wine Country Table: With Recipes that Celebrate California’s Sustainable Harvest by Wine Institute, Rizzoli, 2019

View a detailed table of contents →
View a list of profiled vintners & growers →
View the back cover quotes →
View the book brochure from Rizzoli →

Download headshot & information about the author →


Photos

Wine Institute’s agreement with the photographers was that they make outtakes from the book photoshoots available to profiled wineries, farms and associations for a nominal fee of $300 per image (hi-resolution).

If you are interested in obtaining photos, please contact:

All images must be credited: © Wine Institute by Robert Holmes and/or © Sara Remington

Rose spread in book

Polenta recipe in book


Social Media

Promote the launch of Wine Country Table and your participation by following us, reposting and sharing on your social networks. Follow us on Facebook @CaliforniaWines Twitter @CalifWines_US Instagram @California.Wines Pinterest @CaliforniaWines and tag #californiawines.

If you are interested in offering a book giveaway to your followers, would like to do a social media takeover or would like to discuss any other thoughts on how you could promote the book via social media, feel free to reach out to Poppy Social Media.

There is a dedicated book page at www.discovercaliforniawine.com/wine-country-table, which can be used instead of the amazon link below to promote the book.

NEED SOME INSPIRATION? USE THESE TEMPLATES:

Pre Launch (before 3/27)

Facebook:
WINE COUNTRY TABLE: With Recipes that Celebrate California’s Sustainable Harvest takes readers on a journey through the state of California, introducing home cooks to some of the vintners, winemakers, and farmers whose harvest is showcased in the 50 recipes featured in the book. Written by award-winning author Janet Fletcher, this sustainable food and wine tome offers recipes that pair with @CaliforniaWines from all over the golden state.

If you love food and wine and have a curiosity about how those products got to your dinner table, this book is for you!
Learn more and reserve your copy here: bit.ly/winecountrytable

Instagram:
WINE COUNTRY TABLE: With Recipes that Celebrate California’s Sustainable Harvest takes readers on a journey through the state of California, introducing home cooks to some of the vintners, winemakers, and farmers whose harvest is showcased in the 50 recipes featured in the book. Written by award-winning author Janet Fletcher, this sustainable food and wine tome offers recipes that pair with #californiawines from all over the golden state.

If you love food and wine and have a curiosity about how those products got to your dinner table, this book is for you!
To learn more about the book, take a look at the link in bio for @california.wines

Twitter:
WINE COUNTRY TABLE: With Recipes that Celebrate California’s Sustainable Harvest takes readers on a journey through the state of California, introducing home cooks to some of the vintners, winemakers, and farmers whose harvest is showcased in the 50 recipes! Learn more: bit.ly/winecountrytable
click to tweet →

Post Launch (after 3/27)

Facebook:
From California’s coast to the mountains and everywhere in between, a new book features the wine, food, and people behind some of the state’s sustainable bounty. Combined with 50 inviting recipes and stunning photography, this elegant tome tells the story of California agriculture, history and culinary diversity, and the state’s visionary leadership in sustainability.

WINE COUNTRY TABLE: With Recipes that Celebrate California’s Sustainable Harvest, written by award-winning author Janet Fletcher, this book is available through @CaliforniaWines. Learn more here: www.discovercaliforniawine.com/wine-country-table

Instagram:
From California’s coast to the mountains and everywhere in between, a new book features the wine, food, and people behind some of the state’s sustainable bounty. Combined with 50 inviting recipes and stunning photography, this elegant tome tells the story of California agriculture, history and culinary diversity, and the state’s visionary leadership in sustainability.

WINE COUNTRY TABLE: With Recipes that Celebrate California’s Sustainable Harvest, written by award-winning author Janet Fletcher, this book is available from @california.wines click the link in their bio to order or for more information.

Twitter:
From California’s coast to the mountains and everywhere in between, a new book features the wine, food, and people behind some of the state’s sustainable bounty. Combined with the 50 inviting recipes, this elegant tome tells the story of California agriculture. Learn more: www.discovercaliforniawine.com/wine-country-table
click to tweet →

Blog Launch (date TBC)

We are working on a new blog and newsletter, which will feature some of the recipes from the book. Stay tuned for more details!