Wine Institute’s new book, Wine Country Table: With Recipes that Celebrate California’s Sustainable Harvest (published by Rizzoli New York), will be officially released on March 26. If you ordered books, you should have received them by now. If you are interested in ordering a quantity at our partner price of $20 plus shipping, please contact us. You can find the book listing on Amazon: bit.ly/winecountrytable
We hope that you are as pleased as we are with how this beautifully photographed book presents California’s wine and food bounty with profiles of 23 wineries and farms throughout the state, 50 fabulous recipes and engaging examples of the broad commitment to sustainable farming practices.
This toolkit was developed for your use in helping us get the word out about the book and your participation. Below are details of our plans and some resources for you to use after the launch event on March 27.
Please let us know if you have any questions.
VP, Communications, Wine Institute
VP, Environmental Affairs, Wine Institute
To ensure the success of our launch publicity and events, please do not share the book with any media prior to the launch event on March 27.
Wine Institute will be widely distributing the book to media across the country and in key export markets as well as to policy leaders in Sacramento and Washington, D.C. Please contact us with suggestions on media who should receive a book or to check if we have sent to someone you are planning to contact.
Chef Laura Lee on KTXL Fox 40 →
Nick Palumbo on NBC →
“8 easy, fuss free ways to cook fish” →
The Press Democrat →
Edible Communities, including Edible East Bay →
Atlantic Journal Constitution →
Bay Area News Group, including The East Bay Times and Mercury News →
California Grown Blog →
Janet Fletcher on Heritage Radio and Small Bites Radio →
Nearly a dozen book events are planned to date (see calendar link below) and we encourage you to host your own event featuring the book and let us know so we can help promote the event.
We encourage all profiled wineries to host consumer events during Down to Earth (D2E) month this April so we can promote these events as part of our overall D2E month/book campaign. Post your event to be included in our D2E publicity and landing page. Our D2E tool kit includes ideas and tools for planning events.
All recipes and photos are copyright material and should not be reproduced without permission. If you have any questions about this, please get in touch.
Book and all original recipes written by Janet Fletcher; Photographs by Robert Holmes (wineries & vineyards) & Sara Remington (farmers & recipes); Conceived and edited by Nancy Light and Allison Jordan, Wine Institute.
Credit for the book to read: © Wine Country Table: With Recipes that Celebrate California’s Sustainable Harvest by Wine Institute, Rizzoli, 2019
Wine Institute’s agreement with the photographers was that they make outtakes from the book photoshoots available to profiled wineries, farms and associations for a nominal fee of $300 per image (hi-resolution).
If you are interested in obtaining photos, please contact:
- For wineries and vineyards, Robert Holmes at email@example.com
- For farmers and recipes, Sara Remington at firstname.lastname@example.org
All images must be credited: © Wine Institute by Robert Holmes and/or © Sara Remington
Promote the launch of Wine Country Table and your participation by following us, reposting and sharing on your social networks. Follow us on Facebook @CaliforniaWines Twitter @CalifWines_US Instagram @California.Wines Pinterest @CaliforniaWines and tag #californiawines.
If you are interested in offering a book giveaway to your followers, would like to do a social media takeover or would like to discuss any other thoughts on how you could promote the book via social media, feel free to reach out to Poppy Social Media.
There is a dedicated book page at www.discovercaliforniawine.com/wine-country-table, which can be used instead of the amazon link below to promote the book.