Paso Robles – Where Cowboy Meets Class
Your Guide to Paso Robles Wine Country

Your Guide to Paso Robles Wine Country
Paso Robles, once considered the wild, wild west of California wine country, has polished up its boots over the years. While there’s still plenty of evidence of the region’s rugged individualism, it has become more curated, more mature, and more nuanced. Today, Paso Robles (or simply Paso to the locals) is known for its many world-class winemakers producing incredible and incredibly diverse wines. It’s easy to see why Paso is attracting the attention (and investments) of many notable California winemakers and has become one of the Golden State’s most sought-after wine tasting destinations.
With its Central Coast location, about halfway between Los Angeles and San Francisco, it’s the perfect distance for a weekend getaway from just about anywhere in California. If you consider yourself a wine expert or still have more to learn, there’s never been a better time to visit and explore all the region has to offer. Pack your bags, call your friends, and tell them to meet you in Paso. But be sure to plan ahead and make reservations (and also maybe hire a driver) so you can make the most of this beautiful part of the Golden State. Here’s our handy guide to get you on your way.
A Brief History of Paso Wines
Wine has been made in the area since California’s Mission days, but it wasn’t until the early 1970s that people really got serious about growing winegrapes in Paso Robles. The first large commercial vineyards were planted on famed vineyard consultant and agricultural advisor to San Luis Obispo County Jack Foote’s 1,200-acre ranch. They included Cabernet Sauvignon, Pinot Noir, and Chardonnay. Soon after, the first commercially grown Syrah in the state was planted on 700 acres at Estrella River Winery.
Several others followed suit, planting their own vineyards over the next decade. In 1983, the 556,765-acre Paso Robles AVA (American Viticultural Area) was established, expanding by 52,000 acres in 1996 to include the vineyards that had popped up in the western portion of the region. By 1997, the wine world had started taking notice, with JUSTIN Vineyards & Winery’s Bordeaux-style ISOSCELES named one of the top 10 wines in the world by the Wine Spectator.
All About Paso Robles Wines
Paso’s long, warm days and cooler evenings create an ideal climate for growing a diversity of winegrapes. There you’ll find a sprawling landscape of rolling foothills surrounded by steep mountains and rugged canyons with over 200 wineries on 40,000 acres. Today, over 60 different varieties are being grown in the region.
Though heat-loving and heritage variety Zinfandel has been popular with Paso winemakers for decades, you’ll also find many Bordeaux wines such as Cabernet Sauvignon. There is also a growing number of Rhône-style red wines like Syrah, Grenache, and Mourvedre, and whites including Viognier, Roussanne, and Marsanne. To the southwest, Pinot Noir rules, where ocean fog creates the right environment for cooler climate wines.
Paso Robles’ AVA is one of the largest in California and includes 11 sub-AVAs. Those to the east of the 101 have a warmer, dryer climate and include San Miguel, Paso Robles Estrella, Paso Robles Geneseo, and El Pomar. Here, elevations are between 700-1600 feet and have alluvial, clay, and loamy soils.
Farther east, and with even more elevation you’ll find the San Juan and Paso Robles Highlands sub-AVAs. There, they have the least amount of rain and greater temperature fluctuations.
The sub-AVAs located to the west of Highway 101 are in the Santa Lucia mountains, are much closer to the ocean, and include Adelaida, Paso Robles Willow Creek, and Templeton Gap. With elevations of up to 2,000 feet, they receive about 30 inches of rainfall annually and have calcareous soils. Santa Margarita Ranch, the southernmost sub-AVA, is planted on steep mountain slopes up to 1,400 feet on mainly alluvial soils.
Get a Taste of Paso Robles Wineries
Despite the growing number of wineries and the great diversity of wines produced in this unique AVA, Paso maintains its small-town feel. Winemakers there are a welcoming and unpretentious bunch, but they also are keenly aware that they are producing some of the best wines in the world. They have a lot of hometown pride and are more than happy to help you understand what differentiates this region from others within the state.
Tasting wine in Paso is an educational experience, but you’ll also find that it’s pretty chill and a whole lot of fun. With over 200 wineries to choose from, how do you decide where to taste wine in Paso Robles? Our first recommendation is that you visit Paso often! But if you’re planning your first visit, we suggest tasting wines from a variety of sub-AVAs so you can really get a sense of place.
You will have no problem finding a delicious meal in Paso Robles, whether you’re looking for farm-to-table or epic BBQ, you’re in luck. Here are a few of our favorite places that offer a great selection of California wines:
There are many different types of accommodations in Paso from boutique to budget-friendly, as well as inns on winery grounds. Check out these hotels that feature a wide selection of Central Coast and California wines:
Winery Stays:
Boutique Hotels:
Paso is definitely happening – whether you’re an established wine lover or just dipping your toes in, you will find plenty to sip, savor, and see when you visit. For more information about the region visit our website.