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Central Coast

Hearst Castle
Central Coast

San Luis Obispo County

The crown of San Luis Obispo County is Hearst Castle, the grand 165-room estate built by newspaper mogul William Randolph Hearst in 1919. A popular wine region, San Luis Obispo continues to garner accolades and press, particularly for its Rhône blends, heritage Zinfandels, Pinot Noirs and Chardonnays.

Explore San Luis Obispo County

Did You Know?

Winegrowing since 1770s
Cool coastal valleys and inland hills tempered by Maritime Breezes
Town of San Luis Obispo named the"Happiest place on earth"Could it be the wine?

Upcoming Events

J. Lohr Vineyard to Vintage: A Production Tour – Paso Robles | Fridays and SaturdaysSep 01 - Sep 30, 2025J. Lohr Vineyard to Vintage: A Production Tour – Paso Robles | Fridays and Saturdays

Experience J. Lohr’s Paso Robles Vineyard to Vintage Tour. This immersive, behind-the-scenes experience showcases the craft and innovation that define J. Lohr’s authentic, sustainable winemaking.

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