SAN FRANCISCO — The California Green Medal winners have been announced for the Sixth annual Sustainable Winegrowing Leadership Awards. The California Green Medal recognizes the leadership of wineries and vineyards committed to sustainability and is presented by the California Sustainable Winegrowing Alliance, California Association of Winegrape Growers, Wine Institute, Lodi Winegrape Commission, Napa Valley Vintners, Sonoma County Winegrowers and Vineyard Team. Four Green Medals are presented in the following categories: Leader, Environment, Community and Business. The recipients of the Green Medal Awards will be honored at a ceremony at the California State Capitol in Sacramento in the coming months.
Winners of the 2020 Green Medals are:
LEADER AWARD, given to the vineyard or winery that excels in the three “E’s” of sustainability—Environmentally sound, socially Equitable and Economically viable practices.
Winner: J. Lohr Vineyards & Wines
With wineries in Paso Robles, San Jose and Greenfield, family-owned and operated J. Lohr Vineyards & Wines embodies leadership in all three aspects of sustainability – environment, community and business; all of its vineyards and wineries are Certified California Sustainable. The winery has been instrumental in several groundbreaking water efficiency initiatives, using innovative technologies to increase irrigation efficiency and recycle process water. In J. Lohr’s Paso Robles winery, they reduced the amount of water needed to make one gallon of wine from 3.5 to 1.3 gallons. The winery has also invested heavily in energy-efficient technologies, with a 756 KW solar (photovoltaic) tracking system that supplies 65% of electrical needs in Paso Robles and a 920.7 KW flat mount system that covers nearly 100% of energy needs at its new winery in Greenfield. Owl boxes, located every 30 to 40 acres in all of its vineyards, provide gopher control; while songbird boxes are installed to attract native species for biodiversity. J. Lohr has carried out extensive habitat and riverbank restoration along 3,900 feet of the Napa River that borders its Carol’s Vineyard in St. Helena. On the social aspect of sustainability, J. Lohr was one of the first vineyard companies to provide long-term employment and year-round health benefits to vineyard workers and their families. It also provides ongoing career education for all associates and an employee garden. A 16-member J. Lohr Sustainability Committee guides company-wide efforts and best practices, and employee newsletters and online Town Hall meetings keep associates informed and engaged in sustainability efforts. With a philosophy of “raising all boats,” J. Lohr shares knowledge and experience, invests money and time in research and educational infrastructure, participates and serves in leadership roles in policy, industry and trade organizations, and supports local and national charities and non-profits devoted, in part, to family health and well-being. Since its founding in 1974, J. Lohr has been a conscientious partner and leader in every aspect of the wine business – in the true spirit of cooperation and the desire to build a better, forward-looking sustainable wine industry.
ENVIRONMENT AWARD, given to the vineyard or winery that best demonstrates Environmental Stewardship through maximized environmental benefits from implementing sustainable practices.
Winner: Bonterra Organic Vineyards
With a deep respect for the environment, Bonterra Organic Vineyards in Mendocino County has been farming organically for more than 30 years. Bonterra’s green roots run deep and are exemplified in the winery’s approach to defining, measuring and growing its sustainability impact, as well as examining ways to continue to innovate and lead sustainability efforts in the wine industry. What initially began as an exploration of how organic farming could bring enhanced vitality to vineyards and wine has in recent years evolved into a deeper project at Bonterra, with the aim of understanding how winegrowing can produce resilient, biodiverse landscapes and positive climate impacts. Bonterra’s focus today is regenerative agriculture, a practice that helps restore ecosystems through farming – comprising methods such as reduced tillage, cover cropping, compost application, animal grazing, integrated pest management, wildlife integration and wildland conservation – ultimately increasing soil fertility and enhancing the resilience of Bonterra’s vineyards. Made in a Certified California Sustainable Winegrowing winery, Bonterra operates entirely on green energy, its facility is certified Zero Waste and CarbonNeutral®, and it logged significant reductions in water, energy use and emissions in the winery’s most recent sustainability reporting period. Bonterra’s glass is made from 35% recycled material and it is actively expanding alternative packaging offerings including cans, bag-in-box and kegged offerings. The winery—whose parent company is the world’s largest wine company certified as a B Corporation—also looks beyond its own practices to its supply chain, working with grower partners to convert to organic farming practices.
COMMUNITY AWARD, given to the vineyard or winery that is a Good Neighbor & Employer using the most innovative practices that enhance relations with employees, neighbors and/or communities.
Winner: Clif Family Winery
Clif Family Winery’s approach to sustainability is to build a company that sustains and regenerates its people, the planet and its community, while creating engaging food and wine brands that sell, and building a successful profitable business. Every decision made is aimed at achieving its Five Aspirations, dedicated to business, brands, people, community and planet. Certified to Napa Green, Clif Family’s achievements include practices to support the local community through philanthropy, community service and many other activities. In 2019, the winery supported 344 charities through product and time donations and donated 20% of proceeds to local non-profits through its Sip and Support program. They close the business one day/year for community service, and the staff has served 950 volunteer hours. In addition, Clif Family Winery offers employees generous benefits (medical/dental/vision, an Employee Assistance Program, life insurance, continuing education) in addition to more unusual opportunities such as a $75 wellness stipend per month, $100 reimbursement for National Parks Passes and annual performance bonuses measured against its Five Aspirations. Equally important is the winery’s approach to the stewardship of natural resources, including conservation of water, biodiversity, energy and soil, as well as the investment in renewable energy.
BUSINESS AWARD, given to the vineyard or winery that best demonstrates Smart Business through efficiencies, cost savings and innovation from implementing sustainable practices.
Winner: Pisoni Family Vineyards
Now in the hands of the third generation, Pisoni Family’s holistic and inclusive approach to practicing sustainability in their vineyards and winery in the Santa Lucia Highlands began with their grandparents, Eddie & Jane Pisoni, who started the family farming legacy in 1952. Their ethos is that the best approach to having a successful sustainability program is to be inclusive, transparent and open to new ideas. “Leaders don’t dictate—they inspire.” Examples of their focus on efficiency include monitoring every drop of water applied to their vineyards, and recording annual water usage, winter rain fall, shoot tip growth, leaf angle and vine color. To conserve water, a pressure bomb tracks leaf water potential, soil moisture probes are placed at different soil depths, the Tule System measures evapotranspiration and distribution uniformity tests are regularly conducted. In 2018, they installed a solar system which meets 80% of their electricity needs and offsets 240,000 pounds of greenhouse gas emissions each year. In addition, they upgraded winery lighting to LED and use variable frequency drive pumps in the vineyard to improve efficiency. The Pisoni Family welcomes local students and visitors from around the globe to visit their 1.5-acre insectary garden to learn about sustainable practices. When it comes to environmental stewardship and sustainability, Pisoni Family leads by doing and by being inclusive. A SIP-Certified vineyard, Pisoni Family loves their land as much as they love their community in Monterey County. It is through sustainability that they hope to give back for many generations to come.
“The Green Medal recognizes the commitment and dedication to sustainability by California growers and vintners and shines a spotlight on industry leaders,” said Allison Jordan, CSWA Executive Director. “Once again, the judging panel was impressed by the breadth and depth of sustainable practices being used by growers and vintners across the state to conserve water and energy, maintain healthy soil, protect air and water quality, preserve wildlife habitat and enhance relations with employees and communities, all while improving the economic vitality of vineyards and wineries and growing and making high quality wine.”
A panel of wine and sustainability experts judged the applications for the sixth annual California Green Medal. They include Karen Block, PhD, UC Davis Viticulture and Enology; Stephanie Bolton, PhD, Lodi Winegrape Commission; Anna Brittain, Napa Valley Vintners; Lisa Francioni, California Sustainable Winegrowing Alliance; David Glancy, MS, San Francisco Wine School; Frances Knapczyk, Napa Resource Conservation District; Emily Pelissier, UC Berkeley Center for Responsible Business; Cyril Penn, Wine Business Monthly; Katie Piontek, Sonoma County Winegrape Commission; Mike Taylor, Nugget Market, Inc.; and Beth Vukmanic Lopez, Vineyard Team.
Award sponsors are: Exclusive Media Sponsor: Wine Business Monthly; Silver Sponsors: Farm Credit Alliance, Grow West, MCE; Bronze Sponsors: ETS Laboratories, Protected Harvest
Visit: www.greenmedal.org for more information.
Wine Institute Communications Department, 415/356-7525